Promotional campaign using tell-a-friend software

Online marketing is comprised of two main strategies, namely, search engine optimization (SEO) and promotional campaign. The main intention of search engine optimization is increase the page rank of a website so that it appears in the first page of search engine results for specific keywords. SEO can be done in several ways, such as link building, blog posting, article writing, and forum posting. All of these involve specific keywords that are used by internet surfers when searching for something that is related to the product being promoted by a website. Using tell-a-friend software is a different case. It is an example of promotional campaign.

If the main objective of search engine optimization is to increase the page rank of a website, promotional campaign takes a different approach. The latter’s main objective is to increase the awareness and interest of the target customers. Hence, promotional campaign is more informative and enticing. It uses certain “hooks” or motivational incentives to attract customers. In the process, the customers themselves become part of the promotional campaign. This strategy is also known as viral marketing. Using tell-a-friend software is one way of facilitating this type of campaign. Customers and visitors are able to conveniently forward information about your website to their contacts.

Promotional campaign through viral marketing is an efficient and cost-effective marketing model because it has the potential to become self-propagating. It can be done using different means of online communication such as emails, internet relay chat, VoIP, and forums. If correctly initiated among people with high social networking potential, the campaign can become truly viral in scale and speed. It might only require a few interested individuals to get the campaign started. Using tell-a-friend software in a website will further enhance the viral capability of a promotional campaign. The “infection” can easily spread and become out of control.

Check out www.viralinviter.com, and discover how this tell a friend software can help you increase your web traffic exponentially!


Setting-up a Referral System

Setting-up a commercial website is more difficult than merely setting-up a personal website. Aside from the need for registering your domain and paying for dedicated servers, you also need to do regular marketing for your website. If you want your online business to survive, thrive, and grow, the marketing aspect should never be neglected. There are two types of marketing strategies, namely active marketing and passive marketing. Active marketing involve tasks that are labor intensive and time-consuming. These include search engine optimization, link building, article writing, and blog posting. On the other hand, passive marketing strategy may simply involve embedding tell-a-friend codes in your website.

Setting-up a referral system can be as simple as copying tell-a-friend codes from other sources and pasting them in strategic pages of your website. Typically, a referral form is included in the transaction page of a commercial website. With the copy-paste method, you can set-up your own built-in referral system for your website even if you do not know anything about web programming. However, if you want to customize your referral system and make it more suited to your needs, you need to do some tinkering. You might even need to purchase referral software application.

If you want attractive, customized, and interactive invitation letters, you will need sophisticated tell-a-friend software that can process all the pertinent data. The effective means of making a referral system work is to make it mandatory. This means that a new subscriber or new customer will not have an option to disregard the referral portion. To make it mandatory, referral software must be connected to the transaction or payment process. The transaction must not be completed without verification of the email account used for subscription. The same email account will be used to extract referrals when verified. Typically, the referral software will generate a password or encrypted link to verify the email account.